Jana Arnold

Fit Farm is a mobile farm game that encourages players to exercise by using steps as currency. The app makes exercise fun and accessible, prioritizing convenience and ease of use without compromising playfulness. The UI extends the core concept of the app, introducing the brand's personality on each screen. Rounded type is used to welcome users, while a minimal green and blue color palette creates a refined visual that evokes the name. Strokes and drop shadows are added to interactive elements to mimic game buttons.