Kelly Coll

This visual identity for glo tanning features a logo and stationery system. The colorful oblique type of mark emphasizes clarity, balance, and legibility. The visual identity prioritizes a retro-modern, polished aesthetic that aligns with the company’s service-based environment. More about your design choices. Typography, spacing, and layout are treated as a unified system, allowing the brand to communicate professionalism and cohesion across materials. The project highlights how a refined visual identity strengthens brand consistency without altering the core character of the existing company.