Kelly Coll

This project, Cryptic Confections, centers around the design of a subscription candy box tailored for those who love Halloween-inspired aesthetics. The concept draws from pastel goth influences, reimagined with a more playful and approachable twist using soft, pastel color palettes. The design system includes three uniquely themed candy boxes, a product description card, and an outer packaging box designed in the form of a vampire, creating a cohesive and immersive unboxing experience. Through thoughtful use of color, illustration, and composition, the project balance's eerie themes with lighthearted visuals, resulting in a distinctive and engaging brand identity.